Wanted: One high-maintenance, high-strung aging diva willing to share her insecurities with a national TV audience

I suppose this was inevitable (which doesn't make it any less depressing): TV Land, of all people, is determined to diminish its brand, so they're doing a reality dating show in which a cougar has her pick from a bunch of younger guys.

It was announced today (wouldn't this be something you'd want to keep quiet?); it'll air in 2009. Here's the requisite press-release-ese:

"We are thrilled to unleash this wild project onto TV Land's schedule and join other successful and fun-filled shows like 'High School Reunion' from Mike Fleiss," stated Keith Cox, executive vice president, original programming and production. "The TV Land audience is looking for entertainment with interesting and compelling storylines -- something Fleiss has proven he can deliver to our audience."

OK, just what audience out there is not looking for "interesting and compelling storylines?" And didn't NBC do something along these lines only they had younger women in the mix, as well? And didn't that utterly tank?

No title yet, but why they just don't go with "Cougar on the Prowl" is beyond me. And why ape the tired old "Bachelor" format? Just follow some desperate ladies around as they hit bars (the cameras will likely help them score) and capture them in their natural habitat and it can be repurposed as "Wild Kingdom" episodes.