Trojan TV, the Worldwide Leader in Cardinal and Gold

Ever since Notre Dame hijacked NBC into becoming its official programmer of all things Irish many years ago, we've been bouncing ideas off those behind the scenes at USC about launching their own TV network sometime down the road -- filling it with interview shows, classic games, live coverage of sporting events that a Fox Sports Net or other cable channel might be interested in but would have value to those supporters and alums of the school.
It seemed to make too much sense.
In a 500-plus channel universe, how could the Cardinal and Gold Channel not launch?
But then you see all the trouble networks like The Tennis Channel, The NFL Network, The Big Ten Network, etc., have in trying to get on with any success, being pushed to premium-tier channel packages ... Cable operators fight for customers in keeping their monthly rates down, while the networks try to wedge as much per-customer subscription fees to finance their programming. It's an ugly battle that plays out too often.
Instead, USC has done not just the next best thing, but probably has jumped ahead of the curve in taking the technology that's available and making it as useful as having a cable TV channel.
The university officially announced today that TrojanTV All-Access, a multimedia internet service that'll be available on USCTrojans.com will debut on Aug. 1.
It'll have live games, a library of classic games (some football contests going back to the 1930s), a daily talk show, other original programming, a coaches show ....
“This is a monumental, cutting-edge undertaking for us,” said USC athletic director Mike Garrett in a statment about the release. “We are extremely excited to be in the vanguard of this unique presentation of our athletics program, supported by our internet partner CSTV.com. We will be showing USC sports in a way nobody has ever shown their sports, with an almost TV station-like feel to it.
"The internet has become so video-based and TrojanTV All-Access reflects this trend. Trojan fans around the world will be able to watch most of our events live and we’ll take them behind the scenes like never before.”
All 19 of USC's men's and women's sports will be covered, with an emphasis on football and basketball. This means nearly all USC home sporting event will be shown live, with a pre- and post-game show.
If a game is on network or cable TV, it will be replayed almost immediately after it's over.
It comes with a price: $99.95 a year, or about five times what you'd spend on these ladies Brazlian bikini undergarments at this website. (Note, they also have a white ladies thong for the same price ... We aim to find you the best bargains in all that is USC).
You can also pay $9.95 a month for the same stuff if that $100 price tag frightens you away.
Stuff that's already free on USCTrojans.com will stay that way.
For more info, check out the website. And stop staring.