I'll take 6 pink tacos and an MBA degree to go...

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phoenix.bmpThe Arizona Republic reports that the NFL's Arizona Cardinals will announce a 20-year naming rights deal with the University of Phoenix to rename their new stadium in Glendale the "University of Phoenix Stadium."

Is this because the Bryman School didn't kick in enough dough?

Don't they realize that if you go by initials -- as the people did once with Bank One Ballpark, calling it "The BOB" -- then this place is really going to be called "UPS"?

Cardinals VP & General Counsel Michael Bidwill told the newspaper that the team talked to a "‘number of different" local and national companies about a deal, but would not identify them. That's because on of them supposedly was the Morton family, which created the Hard Rock Café and Morton’s Steakhouse restaurants, and was willing to put up the money to have the place called “Pink Taco Stadium,��? after its Mexican restaurant chain. They even reportedly put up a $5 million deposit to show good faith. The Cardinals wouldn't even consider it and called it a publicity stunt.

Publicity ....

TDI20060822MB-25.jpgAnd y'all know what a pink taco is, right? Don't play dumb.

But if the end result is having some commuter school that cranks out MBAs at 130 campuses or even online stamp its name on the thing, won't voters in the weekly coaches poll think that the University of Phoenix actually has a football team, competing against Arizona State and the University of Arizona for state supremacy? Just watch how fast the University of Texas bypasses McNeese State and tries to get the University of Phoenix on its schedule for next season.

Some other questions:
How does a school that teaches business explain to its students it has to raise tuition fees so it can afford this naming rights deal?
Another question: Who's the first student to turn in a final term paper on the faulty business practices of buying naming rights to a stadium (do we have to start with Enron?). There's a quote that Al Michaels once uttered on a "Monday Night Football" game: As soon as you hear that a company has bought naming rights to a stadium, sell your stock in that company. It's bound to go bankrupt soon.

And somewhere out there, a pink taco goes uneaten.


1 Comments

Pink Taco ... owned by Harry Morton (heir to Peter Morton's Hard Rock Cafe fortune) and currently "dating" Lindsay Lohan, whatever that means.

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Tom Hoffarth writes about sports and sports media for the Los Angeles Daily News.

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This page contains a single entry by Tom Hoffarth published on September 26, 2006 10:24 AM.

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