Milking it for all its worth

The American's Milk Processor's marketing department has a new approach: David Beckham, Alex Rodriguez and Sasha Cohen are doing to tell teenagers that drinking the stuff that comes out of four-legged grass-eaters-- especially the low-fat version -- is better for you than that sugary sodas that come out of the vending machines at school.
We never thought of it that way.
Maybe it's because we aren't some easy-to-influence teenager who ponders this while squeezing zits in the mirror.
The new marketing campaign by AMP, which we're not sure if it's related to the Milk Advisory Board or the National Dairy Council or the International Dairy Food Association or a zillion other "Got Milk?" related stuff, was released today (Wednesday). Don't have a cow, but what does this poster of party-boy Beckham say to kids about putting tatoos all over their body?