The Pasadena home price boomerang

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Doug Willis, a local realtor who runs a local real estate blog, noticed this month that, oddly, prices on a lot of Pasadena homes jumped back up in September after dropping for several months. His explanation of the phenomenon has nothing to do with an upswing in the local economy:

The real estate agents were manipulating the price of the homes in an attempt to increase the short term visibility of the property

A property that is newly listed for sale or has a change to its status such as "pending", "back up", "sold", a price increase or decrease is displayed on a special page called the Hot Sheet. These properties tend to get more viewers, and therefore more awareness if only for a brief time. Therefore moving the price up and down obtains key prominence on the "Hot Sheet".
For instance, a property that was listed "for sale" on August 15 for $600,000 was reduced on September 15 to $585,000. The again a few days later the price was increased to $600,000.

Willis goes on to say he even saw a home moved down in price from $619,000 to $618,000 just to be able to say that the price has been reduced.

So is there anything wrong with doing this? I'm not sure, but here is Willis' take:


While this practice appears to be acceptable (no bylaws prohibiting it) at least for a while, to me it borders on unethical. Manipulating a home price without the approval of the seller is a violation of the MLS and the California Department of Real Estate.

5 Comments

Eric E said:
There's a better explanation: Many houses listed right now are "short sales." Often, the house will get initially listed at a price the bank won't accept, but at a price that will attract buyers. Offers come in, and if the bank doesn't accept them, the home will then get re-listed at a higher price that they owners believe will be accepted. For instance, I know of a house that was listed for $499K, way way below market value. The house was about to be put on auction. A month or so goes by, and the next thing you know, the house is re-listed at $575K. The bank obviously wasn't accepting offers coming out of the original asking price.
I am a real estate agent in the Pasadena area. Our local MLS (Pasadena Foothill Association of Realtors - PFAR) has implemented a new feature that shows exactly how long a house has been on the market to ensure that manipulation of this sort does not occur. Anytime, we pull up information on any home listing, we can see a CDOM (Cummulative Days On the Market) statistic which tells us immediately whether or not the home is a new listing or an existing updated listing. We have seen this manipulation of prices in the past, but not recently. Also, PFAR rules require that any home price changes are approved by the seller/owner with a signed amendment to the listing contract which detracts from agent manipulation due to heavy violation fees levied on the real estate agent trying to game the market. I agree with Eric, most likely what we are seeing is due to the new short sale phenomenon as agents are trying to understand how individual banks are handling and approving these sales.
The specific examples that were cited were not short sales. These were properties that were actively "for sale" with no status (pending, back up) change. If a property is being marketed as a "short sale", it should be disclosed as such.
A couple of more points to Ms. Netchaev's comments. She is correct stating that adjustments were made to the MLS. These changes prohibit an agent from cancelling a listing and then re-listing it. Previously this allowed an agent's property to show "new" again after being listed for several days. However, an agent is free to change a price without the Boards (PFAR) approval. At least I can as a Broker. Also, when a consumer is using the public features to search for homes they do not have access to pricing history nor does their information present the number of days a property has been listed for sale.
Eric E said:
As to Pasadena Homes' comment that consumers "do not have access to pricing history," I disagree. Redfin gives it to you if it's a currently listed property. I love it when you see a house listed back in March '08, and then see that every month they've reduced the asking price by $20K.

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UNDER THE DOME

Dan Abenschein
Pasadena -- news, politics and gossip. Send tips, rumors, rants to Dan Abendschein dan.abendschein@sgvn.com.

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This page contains a single entry by Dan Abendschein published on October 1, 2008 10:42 AM.

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