The Pasadena home price boomerang
Doug Willis, a local realtor who runs a local real estate blog, noticed this month that, oddly, prices on a lot of Pasadena homes jumped back up in September after dropping for several months. His explanation of the phenomenon has nothing to do with an upswing in the local economy:
The real estate agents were manipulating the price of the homes in an attempt to increase the short term visibility of the property
A property that is newly listed for sale or has a change to its status such as "pending", "back up", "sold", a price increase or decrease is displayed on a special page called the Hot Sheet. These properties tend to get more viewers, and therefore more awareness if only for a brief time. Therefore moving the price up and down obtains key prominence on the "Hot Sheet".
For instance, a property that was listed "for sale" on August 15 for $600,000 was reduced on September 15 to $585,000. The again a few days later the price was increased to $600,000.
Willis goes on to say he even saw a home moved down in price from $619,000 to $618,000 just to be able to say that the price has been reduced.
So is there anything wrong with doing this? I'm not sure, but here is Willis' take:
While this practice appears to be acceptable (no bylaws prohibiting it) at least for a while, to me it borders on unethical. Manipulating a home price without the approval of the seller is a violation of the MLS and the California Department of Real Estate.



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