A sweet deal from Hersheys

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Hersheys is offering four collector edition chocolate bars with images of Dale Earnhardt and inviting fans to visit its Web site to make a donation to the Dale Earnhardt Foundation.
It's all part of an effort to raise money for the Dale Earnhardt Foundation and create an online mosaic to be unveiled on Dale Earnhardt Day, April 29, in Mooresville, N.C.
Race fans can go to hersheys.com/dale and post their name, message and picture for others to view. The pictures will become part of a large fan photo mosaic designed to look like Earnhardt that will be displayed throughout the year. Hersheys will let fans know where their photos are in the mosaic.
Fans can also collect and redeem candy wrappers for prizes through the Web site.The collector bars are available in four varieties. Two are traditional milk chocolate, one is chocolate with almonds and the one is the Kit Kat bar. The collector bars will be available through May.

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in the Paddock


Tim Haddock covers motorsports — including stock-car and open-wheel racing — for the Los Angeles Daily News.

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This page contains a single entry by Tim Haddock published on January 30, 2008 3:16 PM.

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