RaceCoolers

The RaceCooler is coming, but NASCAR fans who go to California Speedway will have to wait unti Labor Day to use one at a race.
The RaceCooler, an insulated cooler made from used NASCAR tires, is designed to hold 78 long neck bottles or 144 cans with as much as 40 pounds of ice.
This may be taking recycling a little too far.
The RaceCoolers won't be available until April, leaving California Speedway fans to have to use conventional coolers for the races in February.
According to a release distributed by RaceCooler, for every tire converted in a RaceCooler, the environment is spared 26 pounds of rubber in a landfill. That translates into 2 million pounds of non-biodegradable rubber and metal that won't find its way into the dump.
The RaceCooler is also saving NASCAR fans from themselves. Manufacturers destroy tires after every race to prevent people from trying to use them on their commuter cars.
The initial product run will only be available on www.racecoolers.com for$299 plus shipping and handling. Once all of the official race tires have been converted to RaceCoolers,
production will cease for the remainder of the year. Current estimates for a year’s supply are less
than 80,000.