Haas CNC Racing adds sponsor

Samsung Electronics America, Inc., will be an associate sponsor on the No. 66 Haas CNC Racing Chevrolet driven by Jeff Green.
Samsung will appear on Green's car for the 21 events in which Best Buy is the team's primary sponsor. Samsung will also be featured as the primary in one race, which has yet to be determined.
“It’s awesome to have brands like Samsung and Best Buy supporting our team,� Green said. “We’re looking forward to a great 2007 season, and with these companies in our corner, we’re confident we’ll find our way to victory lane this year.�
Barry Judge, senior vice president of marketing, Best Buy, said the company was thrilled to have Samsung join the No. 66 team.
“Samsung is focused on bringing a great experience to consumers, which is what Best Buy and stock car racing are all about, so it’s a great fit," Judge said. "We’re looking forward to working with them on exciting and innovative ways to activate their sponsorship, both at-track and at Best Buy retail locations.�
Tim Baxter, executive vice president of sales and marketing for Samsung, said his company understands how passionate sports fans can be and his company's sponsorship will allow Samsung to expand its reach to auto racing fans and promote its line of Samsung HDTV products.
“Watching a race on one of our HDTVs is a close second to being at the track," Baxter said. "We want fans to know they can feel like they’re sitting on the start/finish line without leaving the comfort of their couch, and sponsoring the No. 66 Best Buy Chevrolet is a great way to get the word out.�