More on the triumphant return of dark roast at Starbucks

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A longer version of the Wall Street Journal story has appeared:

With the switch, stores stopped brewing a second coffee in the afternoon, when brewed coffee is less popular, to reduce waste, according to the company. Some customers also said it became more difficult for them to find bold coffees at Starbucks in the morning. The changes prompted some complaints from fans of Starbucks's more-robust blends.


"Because of your many requests for a bolder coffee choice throughout the day at Starbucks, we are bringing it back in the afternoon to many of those stores that sell lots of freshly brewed coffee all day long," Starbucks said in a message posted on its customer feedback Web site Tuesday. The company said it will brew a bolder variety for customers when they ask for it. "This will sometimes mean a small wait, but it will also give you the absolute freshest cup of coffee possible," the company said on the site.

"When they ask for it?" Again. It's Starbucks Coffee. Coffee.

They should just suck it up and make the damn coffee.

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Steven Rosenberg lives in Van Nuys.

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This page contains a single entry by Steven Rosenberg published on June 20, 2008 12:45 PM.

Starbucks sees the light, restores 'bolder varieties' was the previous entry in this blog.

Starbucks CEO Howard Schultz: 'I have been embarrassed by the food' is the next entry in this blog.

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