Inside the iPhone with Wired

| | Comments (0) |

Even though this Wired article is six months old, it sheds a lot of insight on the initial development of the iPhone, including all the problems leading up to its release, plus a lot of detail on how the financial arrangement works between Apple and AT&T:

The demo was not going well.

Again.

It was a late morning in the fall of 2006. Almost a year earlier, Steve Jobs had tasked about 200 of Apple's top engineers with creating the iPhone. Yet here, in Apple's boardroom, it was clear that the prototype was still a disaster. It wasn't just buggy, it flat-out didn't work. The phone dropped calls constantly, the battery stopped charging before it was full, data and applications routinely became corrupted and unusable. The list of problems seemed endless. At the end of the demo, Jobs fixed the dozen or so people in the room with a level stare and said, "We don't have a product yet."

...

And what would AT&T think? After a year and a half of secret meetings, Jobs had finally negotiated terms with the wireless division of the telecom giant (Cingular at the time) to be the iPhone's carrier. In return for five years of exclusivity, roughly 10 percent of iPhone sales in AT&T stores, and a thin slice of Apple's iTunes revenue, AT&T had granted Jobs unprecedented power. He had cajoled AT&T into spending millions of dollars and thousands of man-hours to create a new feature, so-called visual voicemail, and to reinvent the time-consuming in-store sign-up process. He'd also wrangled a unique revenue-sharing arrangement, garnering roughly $10 a month from every iPhone customer's AT&T bill. On top of all that, Apple retained complete control over the design, manufacturing, and marketing of the iPhone. Jobs had done the unthinkable: squeezed a good deal out of one of the largest players in the entrenched wireless industry. Now, the least he could do was meet his deadlines.

There's a lot more than this in the four-screen article.

Leave a comment

Tech Talk column

Steven Rosenberg's weekly Tech Talk column, which appears Saturdays in the Los Angeles Daily News, is now available on the Daily News Technology page.

About this blog

New ways to sign in to comment: I just added the ability for prospective commenters on this blog to sign in using their AOL, Yahoo! and Wordpress.com accounts (for the past 200 posts anyway ... more than that will take an extensive, middle-of-the-night rebuild). That's in addition to the other sign-in choices, which include starting a Movable Type account on this blog, Typekey, OpenID, Live Journal and Vox. If you have trouble getting your Movable Type account verified, or any of the other sign-in options are not working properly, please e-mail me. With these added ways of signing in, there's more reason than ever for you to make a comment (or several!).




Steven Rosenberg aims to learn what he does not know. He writes about it here.



About this Entry

This page contains a single entry by Steven Rosenberg published on June 16, 2008 3:00 PM.

Things I like about Slackware was the previous entry in this blog.

Rumor of the moment: Microsoft may bid for eBay is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Recent Comments

Powered by Movable Type 4.25

LXer

Links

Daily News technology
LXer
Distrowatch
Linus' Blog
David Pogue
BoingBoing
Linux Today
TuxRadar
Linux.com
Linux Planet
The Open Road
Linux Outlaws podcast
Dan Lynch
Fabian Scherschel
The VAR Guy
Larry the Free Software Guy
Chess Griffin
Linux Reality podcast
Desktop Linux
Practical Technology
Linux Devices
ZDNet
ZDNet U.K.
iTWire
CNet News
TechCrunch
The Register
Ars Technica
Reg Developer
Computerworld
Computerworld blogs
Steven J. Vaughan-Nichols at Computerworld
Debian
Planet Debian
Debian Forums
Debian News
debianHELP
debiantutorials.org
The Debian User
Wolfgang Lonien
Debian-News.net
Debian Administration
Debian Admin
Debian Weather
Ubuntu
Xubuntu
Kubuntu
Edubuntu
Gobuntu
Planet Ubuntu
Ubuntu Forums
Ubuntu Geek
Works With U
Dustin Kirkland
Ubuntu UK Podcast
Popey
gNewSense
CrunchBang Linux
OpenBSD
OpenBSD Journal
OpenBSD Ports
OpenBSD 101
Planet.OpenBSD.nu
jggimi's OpenBSD live CD
DaemonForums
BSDanywhere
Marc Balmer
Denny's OpenBSD blog
Polarwave's OpenBSD Tips and Tricks
Binary Updates for OpenBSD
Puppy Linux
Damn Small Linux
Tiny Core Linux
PCLinuxOS
Mandriva
Red Hat
Red Hat News
Red Hat Blogs
Red Hat: Truth Happens
Red Hat Magazine
CentOS
Planet CentOS
Fedora
Slackware
Slackbuilds
Robby's Slackware Packages
Slackblogs
dropline GNOME for Slackware
GNOME Slackbuild
GWARE - GNOME for Slackware
Wolvix
Zenwalk Linux
Vector Linux
Slax
Splack Linux — Slackware for Sparc
Nonux
How to Forge
marc.info BSD and Linux mailing list archive
FreeBSD
FreeBSD, the Unknown Giant
A Year in the Life of a BSD Guru
NetBSD
PC-BSD
DesktopBSD
DragonFlyBSD
DragonFlyBSD Digest
DesktopBSD
BSD Talk podcast
OpenSolaris
MilaX
BeleniX
DeLi Linux
Linux Loop
Electronista
Engadget
Gizmodo

Advertisement

Other blogs

Johnson Update in Inside USC with Scott Wolf
Has Bynum outgrown Kareem? in Inside the Lakers
Can the Angels just get to the end of this thing without an injury? in Farther Off the Wall
Neuheisel On: in Inside UCLA with Jon Gold
U.S. Roster for Final Two WCQ Announced in 100 Percent Soccer