Eggs-traordinary

Promotional messages for new fall series are everywhere... billboards, buses, TV promos and, soon enough, radio. I'd thought the network promo creatives had tried it all when "Desperate Housewives" put "dirty laundry" graphics on dry cleaner bags. Boy, was I short-sighted. Come September, CBS will be drawing attention to its new season with logos and lame puns printed on eggshells. CBS is the first major corporation to advertise on 35 million eggs marked by EggFusion, whose process was intended to note the product's expiration date.
"We're egg-cited about this egg-clusive opportunity," the marketing honcho said in the news release.
Ugh.